in the run up to dexia's rebranding, no one knows what the new bank's name might be. some experts are puzzling (i just saw a list of so-called potential names i found hard to believe might have been created by an agency), others have no clue (that's me ;-).
one thing's for sure: they will need to reassure their future clients they're back in proper business. losing trust at 20 million euros a week can't last for long.
see you on thursday.
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